UX Research
Great research is a powerful tool for driving positive change in your user experience. From straightforward usability testing to complex ethnography, we'll help you figure out the best way to get the insights you need to understand and solve real user problems.
Brazen’s services are custom-tailored to your needs and budget, and always include:
An expert research lead
Open, friendly communication
Seamless handling of planning and logistics
Insights and recommendations you can act on immediately
Foundational
Foundational research reveals deep insights into your users' thoughts, behaviours, needs, expectations, pain points, motivations, and goals. Like its name suggests, it creates a strong foundation of knowledge to inform user-centric design decisions, making it a great investment in the long-term success of your product. Most foundational research engagements culminate in a report of insights and recommendations you can act on immediately, and may also include journey maps, personas, and/or interactive workshops with your team.
Some questions foundational research can answer include "Who uses our product, and what problems does it solve for them?" and "Where are the gaps between what our users need and what we currently provide?".
Evaluative
Evaluative research such as usability testing, concept testing, card sorting, and competitive analysis helps you understand where your product's user experience is meeting user expectations, and where it's falling short. This type of UX "health check" is invaluable for understanding the breadth of users’ difficulties and their relative severity, so that you can be smart about prioritizing what changes to make.
Some questions evaluative research can answer include "Can users use our product effectively to accomplish their goals?" and "How can we make our features easier for users to discover, understand, and use?".
Generative
Generative research reveals opportunities to address your target audience's unmet needs. It's a great way to kick off brainstorming for a new product or to understand what features would add the most value to an existing one. Similar to foundational research, generative research typically includes gaining a deep understanding into your target users’ thoughts, behaviours, needs, expectations, pain points, motivations, and goals.
Some questions generative research can answer include "What product should we be creating next?" and "What user problems are still not being addressed by our product, and how can we best solve them?".